HSBC brings early close to partnership with British Cycling
25 February 2020 01:50
Bank cites shift in in ‘UK marketing and sponsorship priorities’Partnership to end four years into an eight-year arrangementBritish Cycling has announced that HSBC is to end its partnership with the sport, four years into an eight-year arrangement.The bank, which recently announced 35,000 job losses worldwide, has cited a shift in “UK marketing and sponsorship priorities” as being behind the decision, which will come into effect after the Olympic and Paralympic games this year. Related: Cyclist Elinor Barker: I’m still baffled women’s Madison is a new event Continue readingread full article
