Trek and Voxwomen partner to provide post-race broadcast of 2019 Giro Rosa
18 June 2019 08:00
Trek and Voxwomen announced Monday that they have partnered to provide a one-hour post-race highlights and commentary reel for each stage of the 2019 Giro Rosa, starting July 5 and concluding on July 14. The event is largely recognised as the only women's Grand Tour because it is 10 days and covers some of the most mountainous terrain in Italy, but organisers have faced criticism over a lack of limited live coverage that makes it difficult for fans of the sport to follow the race. "The time is now for more women’s cycling," Trek Director of Sports Marketing Tim Vanderjeugd said in a press release. “The world is witnessing some of the best bike racing ever in the women's peloton, and we feel a responsibility to provide more opportunities to watch it happen. Exposure is huge for cultivating the sport, and that combined with first-class athlete support is a true recipe for growth in women’s professional cycling." Trek and Voxwomen episodes will air online shortly after the conclusion of the day's Tour de France stage and will include English commentary, stage previews with Trek-Segafredo director sportifs Ina Teutenberg and Girogia Bronzini, highlights from the full Giro Rosa stage, and post-race content, according to the press release.ADVERTISEMENT The broadcast will be produced and managed by Voxwomen and easily accessible globally (except in Italy) on Trek’s racing page and Voxwomen’s website, according to the press release. The news comes after the organisers of the 10-day race announced on its website that it could not offer full live streaming but that the broadcasters RAISport would provide window highlights on TV during live coverage of the Tour de France. "Unfortunately, Giro Rosa Iccrea does not yet have the space and media coverage of its male equivalent (so far)," organisers wrote on the event website last week. "The Giro Rosa Iccrea will be broadcast by RaiSport and will have live windows during the live broadcast of the Tour de France (July 6-28) on RaiSport and Rai2. You can also follow the updates that will be published during the race on the Giro's social networks: Twitter, Facebook and Instagram."
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